One of the most self-assured creative pros I know calls me up. He's anxious. I'm worried because this usually happens the other way around. It must be serious.
He reads out a contract – the same contract he signed for a client around 10 years ago as part of an editorial illustration commission. In 2005, signing over 'digital' rights meant nothing more than the unlikely eventuality that a magazine may also publish the article on some online blog equivalent.
Now, in 2015, I've just finished enjoying the second issue of Eleven: Football Culture Magazine, a new publication that exists in an exclusively digital, fully interactive space on my Google Nexus device.
I flopped on the quiz and had the refreshingly novel luxury of watching footage of goals that had been detailed in a feature, via the YouTube-embedded windows on the page. Oh how the landscape has changed.