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a few words about illustration and art-direction.

Sir John Hegarty illustration, Arrest All Mimics podcast 75th episode, advertising, flat eric, BBH, Saatchi and Saatchi, spray paint, line drawing, illustrator London, Ben Tallon, creative industry

I was fortunate enough to spend an inspiring couple of hours with one of the creative industry's greatest minds. Sir John Hegarty, co-founder of BBH, is one of the most respected people in the advertising business, the creator of the Audi strap line, 'Vorsprung Durch Technik' and the man who had the balls to pitch yellow puppet, Flat Eric as the new hero of Levi's commercials.

We sit down at The Garage, Soho to talk about creativity in 2017, why there is a lack of risk in today's industry and why the future will be creative.

John is a charming man with a unique view on the world, who truly understands the fabric of creativity and this is a must listen episode of Arrest All Mimics for the 75th episode.

You can listen here now!

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